The Art of Curating the Meaning —
When Bergdorf Goodman Curated Our Story
The Love Triangle Sapphire Token - 14k with colorful sapphires
The Meaning: The Love Triangle Token represents Love in all its ways... passion, friendship, a deep connection, whatever the meaning of love is for you. Love Conquers All.
The day I walked into Bergdorf’s
Walking into Bergdorf Goodman to present my collection is a moment I’ll never forget. I expected to talk about jewelry. Instead we talked about life.
Our conversation centered around the moments that connect us —-family vacations, our favorite places to travel, a true Philly cheesesteak (the real kind!), art, and the memories that stay with us long after they happen. Those seemingly ordinary moments reminded us that the most meaningful things in life are the stories we carry.
That’s exactly what jewelry has always represented to me.
We don’t wear jewelry because we have to. We choose it because it marks a moment, honors someone we love, celebrates a milestone, or reminds us of who we are. The pieces we reach for every day become part of our personal story.
What I love most about the jewelry is its ability to create connection. Every person, in every part of the world, has memories worth holding onto. Jewelry becomes a tangible reminder of those moments—small, beautiful Tokens of a life well lived.
I believe that is what resonated with Bergdorf Goodman.
Rather than simply selecting beautiful jewelry, they curated a collection of meaningful Tokens —- pieces that celebrate personal stories, relationships, and the moments that become part of our legacy.
What Bergdorf Goodman chose:
Majestic Lion Token — 14k with Pave Diamonds
The Meaning: The Mini Lion Pavé Diamond Token Necklace represents your impressive beauty and strength. The empowering symbolism of this token necklace signifies your beauty and the strength, power, and courage that embodies it.
The Initial Token — 14k with Diamonds
The Meaning: This bold initial design highlights your inner power and strength, celebrating you!
The Love Triangle Sapphire Token - 14k with Diamonds
The Meaning: The Love Triangle Token represents Love in all its ways... passion, friendship, a deep connection, whatever the meaning of love is for you. Love Conquers All.
The Lucky Star Token — 14k, Enamel, with Center Diamond
The Meaning: The Lucky Star is your personal token of luck and your own self-generated abilities. Luck comes to those who allow it in and tends to find its way to those who are willing to have the magic happen.
The Bergdorf Legacy
To have Tokens by Tracee Nichols become part of Bergdorf Goodman’s legacy of exceptional design is an incredible honor: Knowing these pieces were chosen not simply for how they look, but for the stories they represent, is something I’ll always treasure.
Elizabeth Taylor
Bergdorf’s Legendary Fashion Director, Dawn Mello
The Dawn Mello Era (1970s–1980s): In the 1970s, other department stores held a monopoly on established Parisian names. Out of necessity, Bergdorf’s legendary fashion director, Dawn Mello, began actively hunting for completely unknown global talent. She bypassed Paris for Italy and effectively discovered and launched Giorgio Armani, Gianfranco Ferré, Azzedine Alaïa, and Fendi into the American market
TRACEE’S TOP BERGDORF PICKS FOR SUMMER ‘26
Feeling Grateful
Some doors represent more than a destination—they represent years of believing in a vision. Walking into Bergdorf Goodman knowing they hand-selected Tokens from my collection is a moment I’ll always cherish. Grateful for the opportunity to share my story in a place that has celebrated extraordinary design for generations.
Xo Tracee